Project
OUTDO YOU WITH NIKE // YOUR YEAR WITH NIKE+
Role
Director
Client
AKQA
About
For celebrating the new year and reward the 100,000 most active Nike+ members. Akqa asked us to create location/weather and activity personalized films.
The big idea
Case film
The challenge
CUSTOM VIDEOS
The 100,000 most active Nike+ members received a personalized animation for the new year 2015.
Each of the 100.000 films are created using location, weather, activity and individual Nike+ movement data.
Meaning a runner from Toronto would receive a completely different film to an NTC user in New York.
1,500 hand crafted unique animation clips populated a custom cloud render system, which then rendered over 125,000,000 frames of animation (59 days worth) to construct the final 100,000 animations.
PERSONALIZED FILMS
A few examples of video that the users received on new ev 2015
The little extra
CITIES ACHIEVEMENTS
In addition to the personalized films for members, we created additional films honoring the achievements of four key cities and North America as a whole.
